Flood Communications buys Twister Radio of Gordon and Valentine
NORFOLK, Neb. — Nebraska’s largest media company is continuing to expand within the state’s borders.
Flood Communications announced this week that it purchased Twister Radio of Gordon (KSDZ 95.5 FM) and Valentine (KDJL 99.5 FM). Flood CEO Andy Ruback says the acquisition helps the company reach a new region of Nebraska.
“We believe in bringing people and information together,” Ruback said in a news release. “This acquisition in the Sandhills of Nebraska allows us to share more local stories on radio, television and in digital media about the people that make the Sandhills a great place to live and to do business.”
Flood bought the stations from DJ Broadcasting.
“We are honored that longtime and legendary owners, Jim and Deneen Lambley, have the confidence in Flood Communications and News Channel Nebraska to carry on their legacy of service to the community,” Ruback said.
By adding the two Twister stations to its arsenal, Flood Communications will have a total of 25 broadcast stations in Nebraska. 18 of those are radio stations and seven are TV stations operating as News Channel Nebraska. NCN will open a Sandhills News Bureau in conjunction with the station purchases.
“The American Dream doesn’t come with an instruction manual, but we have lived it on the airwaves of The Twister," said Jim and Deneen Lambley. "Radio is our love, but there comes a time in life to retire and pass the keys to the transmitters on. We are extremely pleased that Nebraska’s leading statewide broadcaster, Flood Communications, has chosen to add The Twister to their broadcast holdings. We wish them much success as they serve the 14 million acres of real estate our signal covers and the wonderful people in our Nebraska and South Dakota service area."
KSDZ operates a 60,000 watt signal that reaches Sheridan, Dawes, Box Butte and Cherry counties in Nebraska and Oglala Lakota, Bennett and Jackson counties in South Dakota. KDJL uses a 25,000 watt signal and reaches Cherry, Keya Paha, Brown and Rock counties in Nebraska and Todd and Mellette counties in South Dakota. KDJL simulcasts the content from KSDZ.
The acquisition continues a pattern of growth for Flood Communications. The company bought KIMB-FM in Kimball last year, purchased five radio stations in Grand Island, Hastings and Kearney in 2021 and acquired KSID AM/FM in Sidney in 2019.
A news release says the acquisition is expected to close this year, subject to customary regulatory approvals.